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Amazon finally announces Fire smartphone

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Published On June 19, 2014 By Syamanth Sreejith
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At their event yesterday, the world's largest online retailer and American international electronic commerce company from Seattle, Washington, United States, has announced the firm's first ever self designed smartphone in the game, named as Amazon Fire.

 The new smartphone from Amazon will come with fresh breakthrough innovations, like Dynamic Perspective, Firefly button, and more. The handset also showcases over 33 Million songs, application, games, movies, TV shows, books and more. The company also boasts it to be the only smartphone in the present world to feature Mayday, ASAP (Advanced Streaming and Prediction), X-Ray technology and a Second Screen.

 So, to get a bit into the deeps of the handset, the new Dynamic Perspective, is said to allow the users of the smartphone to interact with the world in a whole new way, with the help of the new sensor system on board, making your Amazon Fire phone to react to the way you are holding, viewing and even moving it. The sensor system uses the company four new ultra-low power specialized cameras and four infrared LED's on each four corners of the smartphone's front side, also a custom processor, real-time computer vision and a new high performing and low power consuming graphics rendering engine. This lets it's users take advantage of their one-handed gestures, where the auto-scroll feature will allow users to browse web pages or books without the need to touch the screen, and the tilt facility will let you show the lyrics of Amazon Music, a swivel will immediately reveal quick action buttons and lastly the peek in the Map application displays layered information including, Yelp ratings and reviews.

 Then comes the Firefly technology, which combines Amazon's wide catalog of both physical and digital contents with multiple set of images, text and audio recognition technologies, that will let the users of an Amazon Fire device use it's camera and microphone to rapidly recognize things in the real life, like for instance, web addresses and email addresses, phone numbers, QR codes and bar codes, movies, music, and a number of other products, all you need to do is press and hold the dedicated Firefly button, featured on the unit's side.

 "Fire Phone puts everything you love about Amazon in the palm of your hand and instant access to Amazon's vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more. The Firefly button lets you identify printed web and email addresses, phone numbers, QR and bar codes, artwork, and over 100 million items, including songs, movies, TV shows, and products and take action in seconds. We invented a new sensor system called Dynamic Perspective that recognizes where a user's head is relative to the device we use it to offer customers a more immersive experience, one-handed navigation, and gestures that actually work. And this is only the beginning of the most powerful inventions are the ones that empower others to unleash their creativity that's why today we are launching the Dynamic Perspective SDK and the Firefly SDK, we can’t wait to see how developers surprise us," said Jeff Bezos, Amazon.com Founder and CEO.

 According to the Press Release we read, Amazon has already made available the SDK of their Dynamic Perspective for developers, so that they can build upon it and make new ways to use Amazon's latest and advanced tech in their applications. They have also let us know that, later this year, Firefly will eventually introduce artwork recognition, foreign language translation, and wine label recognition, which will be powered by Vivino.

 There is also the new introduction of Mayday feature, now available over 3G, 4G and Wi-Fi networks, 24 by 7, 365 days a year, completely free of charge. So after getting to the Mayday button in quick actions list, an Amazon expert will appear via a live video conversation, to help the customers with any new feature on the device. The experts you are talking with will be able to draw on the screen of your smartphone, to make you better understand and also talk to you personally through some how to do tasks. As as stated by the company, Amazon’s response time expected to connect you with their expert is 15 seconds or less, but fortunately enough, since the phone has launch the handset is connecting with an average time of 9.75 seconds.



And now when coming to the newly announced smartphone's hardware, the phone is made out of premium materials, with Corning Gorilla Glass 3 on the front and back, aluminium physical buttons, with details being crafted with stainless steel and a rubberized polyurethane or rubber added grip area or frame on the sides.

 In term of the internal specifications, the Fire will sport a Quad-Core Qualcomm Snapdragon 800 processor, clocked at 2.2GHz and an Adreno 330 Graphics Processing Unit, 4.7-inches High Definition IPS LCD screen of 1280 x 720 resolution display, marked at 315 pixels-per-inch, with ambient light sensors and Dynamic Image Contrast, which will offer better outdoor viewing under sunlight. The smartphone packs 32 and 64 gigabytes of internal mass storage options, two gigabytes of Random Access Memory, a custom-tuned 13 megapixels main shooter on the back with backside illumination, five-element f/2.0 lens, Optical Image Stabilization, LED flash light and a 2.1 megapixels secondary front facing snapper, both camera are capable of capturing videos at 1080p resolution. Amazon Fire also features dual stereo speaker with Dolby Digital Plus technology and for connectivity, it supports Bluetooth 4.0 and Near Field Communication (NFC), global 4G LTE network, with nine bands of LTE, four bands of GSM. Amazon's new release will come out of the box with a 2,400mAh powered battery and runs Fire OS 3.5.0 based on Android operating system, but unfortunately the device will not have any access to Google's services, like other Android phones in the market. The unit is measured at 139.2 x 66.5 x 8.9 millimeters in dimensions and weighs 160 grams on mass.

 As far as it's availability is taken to concern, the phone will start it's shipment from 25th of next month, July. The Amazon Fire will be exclusively available from AT&T stores nationwide, where they will sell the 32 gigs model for a price of $199 with no up-front cost, on a two year contract, at $27.09 per month, and the 64 gigs model will cost you $100 more, in the same contract period of two years, at $31.25 per month, both from AT&T on Next18.

 Source: amazon
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About author: Syamanth Sreejith

Syamanth is the Founder, Co-Owner Senior News Writer at THE PHONES GUIDE. He is a full-time media communications correspondent and mobile technology news writer and blogger, currently in charge of THE PHONES GUIDE, THE PHONES GUIDE BLOG and THE PHONES GUIDE on Medium.

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