We know Samsung, Apple, BlackBerry, Nokia, LG, Sony, etc, all big players in the industry, but India has another mighty player in the business, the Indian Consumer Electronics company, Micromax, who now desires to be a global brand.
With it's latest addition of Google's Android powered smartphone, the Canvas Turbo and hiring one of the Hollywood's top rated star's of all time's, Australian Actor and Producer, your Logan/Wolverine from X-Men movies, Hugh Jackman as it's brand ambassador. So, with all these move, the Haryana based company is on a roll, definitely.
In order, the company will step it's business to two new European countries, to Russia and Romania by the end of this year, 2013, where Micromax already runs an office in Russia with initial employees. In conversation with the media, the company's Co-Founder Rahul Sharma made it clear that, "Our end goal is to go global as an Indian hardware brand. I do not want to be seen as an Indian company anymore. We have tested waters in markets such as Bangladesh and Sri Lanka and we are among the top three phone brands in both the markets."
"We are launching in Russia in December and if I am able to crack Russia, we will also able to capture the whole of Europe. We have a couple of products especially for that market, and Google doesn't work there so we have tied up with Yandex on the application level,” added Sharma in the interview.
Source: THE HINDU
